Established in 2013, founded by Charlwin Mao and Miranda Qu, Xiaohongshu is a thriving lifestyle community platform with over 300 million registered users as of July 2019. And 70% of the users are post-90s. Three billion impressions are created on Xiaohongshu daily via a wide variety of media, including photos, texts, and short videos. These touch on all areas of lifestyle, such as cosmetics and beauty, fashion, food, travel, entertainment, reading, fitness, and childcare.
Through artificial intelligence and machine learning, Xiaohongshu tailors content recommendations to individual users, incubating new consumer trends. More than 20,000 brands have community accounts on Xiaohongshu. The platform hosts nearly 10,000 third-party e-commerce merchants and offers more than 100,000 different products.
Vision Become the most trusted online company
Mission Inspire Lives
Culture Result Focus, Judgement, Trust, Leadership